Keys to Building a Successful Franchise/Business

Principles that lead to proven success in sports and business.

Dell Technologies recently launched a small business podcast series called the "Dell Technologies Small Business PodFerence." Dell asked myself as well as my podcast partner from The GM Shuffle, Adnan Virk, to put together the best model for anyone running a business.

🎧 Listen to The GM Shuffle Podcast: Apple | Spotify

Since running a football team and starting a business are remarkably similar, here is the outline we used for the podcast:

KEY INGREDIENTS OF BEING SUCCESSFUL AT ALL LEVELS OF LEADERSHIP IN SPORTS OR BUSINESS

OWNER

  1. COMMON SENSE

  2. CREATE STABILITY

  3. BELIEVE IN PEOPLE

  4. PRIDE OF THE COMPANY

  5. CARE MORE THAN ANYONE

We discuss the importance of having an owner practice these five traits. Whether it’s sports or business, these are essential.

HEAD COACH-GENERAL MANAGER

  1. WHO DO WE INTEND TO BE? COMES FROM THE OWNER—SIMPLE

  2. PHILOSOPHY OF THE TEAM

  3. FOUR PILLARS OF CREATING CULTURE

  4. HOW TO TEACH/DEVELOP THE CULTURE

  5. HOW EMPLOYEES IMPACT THE CULTURE

From the owner on down, we then need the leadership to understand how best to implement the vision of the company. We need to break down the four areas of leadership, then examine how the leadership allows for a culture to start, grow and nourish.

TALENT ACQUISITION

  1. MUST DEFINE EACH JOB—SPECIFIC AND DETAILED

  2. SCOUT INSIDE OUT, NOT OUTSIDE IN

  3. ELIMINATION IS MORE IMPORTANT THAN FINDING

  4. MUST TRAIN EMPLOYEES, CANNOT RETRAIN.

"Train people well enough so they can leave, treat them well enough so they don't want to."

 â€” RICHARD BRANSON

It is vital to acquire talent that fits our specific needs. We must know what we want before we can add anyone to our team. We develop from within, which then allows our employees to understand we reward our best players.

TALENT DEVELOPMENT

  1. WE MUST MAKE PLAYERS BETTER

  2. THE DIFFERENCE BETWEEN GOOD AND GREAT

  3. FALSE DUALITY

  4. EMLINATING BIAS

  5. WE NEED LOYALTY, NOT DEVOTION.

  6. WE GIVE THEM A PURPOSE.

How we improve every day from the top down is vital to our success. There’s a stark difference between being loyal and being devoted. We want to build a growth mindset, an open-area community, to allow discussion on both sides of the debate. We will discuss bias, and how it, along with ego, will be the death of any industry.

FINAL MESSAGE

Football teams are no different than any other business. They need to have a great owner, great leadership, selfless workers, and value the team over the individual.

To better understand this outline breakdown and for a deep dive on the blueprint, give this special edition of the The GM Shuffle a listen, really hope you enjoy it.

🎧 Listen to The GM Shuffle Podcast: Apple | Spotify

P.S. If you are in search of a book recommendation, our team at The Daily Coach highly recommends Principles: Life and Work by Ray Dalio. One of the world’s most successful investors and entrepreneurs, Dalio shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals. Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve.

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